Friday, May 16, 2025

In India, boycott calls against Turkey, Azerbaijan reflect growing ‘consumer-led diplomacy’

Calls to boycott Turkish and Azerbaijani products and travel have intensified across India, with experts describing the push as an emerging form of consumer-led diplomacy in response to the two countries’ support for Pakistan during recent cross-border hostilities.

While analysts said the economic fallout for either side might be limited, they suggested the backlash reflected deeper shifts in Indian public opinion – and the country’s evolving use of economic tools to signal foreign policy displeasure.

“Backlash against Turkey and Azerbaijan is not merely a display of nationalism – it reflects a growing wave of consumer-driven diplomacy,” said Robinder Sachdev, founder president of the Imagindia Institute, a New Delhi-based independent think tank.

“This civic assertiveness is evident in actions by Indian online travel platforms and trade bodies, transforming public emotion into a form of soft economic leverage.”...| [South China Morning Post]

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